HOLY CUBE RALLY
The craziest all-arts and design roadtrip
When joyride-junkies, creatives, designers, gamers, architects and car enthusiasts get behind the wheel!
The HOLY CUBE RALLY II. celebrates creative culture in motion.
From Budapest, down the Adriatic coast to Istanbul for the halfway party — then back through the wonders of the former Yugoslav states.
A race experience with an unforgettable journey across 10 countries, with a strict no-highways rule offering one-of-a-kind moments. Built for adventurous individuals, car enthusiasts, and curious minds to connect new friendships, while taking funky challenges and objectives along the way.
Save the date: May 8–17. 2027.
HU
SLO
HR
BIH
MNE
AL
MK
GR
MK
RS
– 590 EUR/person
– the additional member support is to be transferred also as a donation
- Official Rally Entry
- Starter Pack (Race
- Number, Plate & Badges)
- HCR Tattoo Kit
- 2 Roadbook Bibles
- 2 Holy Cube Tees
- 2 Bags
- 2 pack of Streetart stickers
- Wooden Design Kits for the Art Challenge
- Gifts from our Partners
- Opening Ceremony & Party
- Sacred Initiation Ritual
- Half-Race Party with Catering in Istanbul
- Closing Ceremony
- 1 Concert Ticket along the Way
- Secret Contemporary
- Artist Workshop Access
- Hi-res Photo & Video
- Documentation
- Hello Wood Resort Club
- Membership Card
- Survival Race Helpdesk
- Support
- 1 Surprise along the Way
- 1 Secret Location Entry
- Online GPS Tracking Service
- Guided Creative
- Challenges Across 10 Packed Days
- Handpicked Cultural Stops & Curated Sights Itinerary
- Holy Cube Cult Lifelong Membership Certificate
We propose different types of challenges to collect points and play:
- Complete Daily Tasks
- Complete Objectives
- Coolest Cars and Tunes
- Creative Contributions
What You Can Win:
- Chance to win the Great Holy Cube Trophy & Category Awards
- Chance to win an all-inclusive night for 2 in our coolest boutique stay (€600 value)
- Chance to win €2,500, €1,000, and €500 special design & build vouchers with Hello Wood Studio
- …and of course, countless memories to share.
Completing is optional, a fulfilled joyride awaits you regardless.
- Accommodation Pack
- God mode single room
- Catch-up Tickets for
- Highway
- Racetrack Entries On-the-fly
- Additional Merch Kit
Let’s discuss the details via e-mail!
Our recharge temples:
CREATED AND CURATED BY THE ALMIGHTY RALLY JURY
Sárii
She thrives where creativity, adventure and organized chaos meet. With a background in events/music, Sarii naturally brings people, energy and unforgettable experiences together.
Krisztián
Award magnet (Cannes Lion, D&AD), international ex-CEO, systematic mind, creative force. Completed over 20 car-enthusiast challenge globally. Gamer, venturesome, dad of three.
András
Design ambassador of Hello Wood—blending community thinking, playfulness, and bold vision. Leads the Studio, designs, builds partnerships, and launched DEMO, Hungary’s first design kids program.
Dávid
Kriszta
Story architect, culture radar, content mind behind the scenes. Shapes narratives, builds communities, keeps the signal sharp. Curious traveler, sharp observer, always collecting stories.
Gréta
Back Office Assistant keeping the engine humming—organizing the chaos, syncing the details, and supporting daily ops with calm precision. Always one step ahead, making sure nothing slips. Need anything during the rally? She’s got you.
Edward
A space-time-social-media continuum bending oldtimer specialist and robot-building wizard who always finds a way out — whatever the situation. Dark matter and quantum space are his natural habitat. He’ll be everywhere. At once.
Dia
Creative and artistic mindset with strong visualization skills and full of brainstorming ideas. Design-driven storyteller, a voice tuner behind the brand. Sharp press and event organiser who turns narratives into visibility, attention into trust. A bridge between story and audience.
Attila
Attila grew up surrounded by cars, so of course he loves driving – don’t expect him to give up the wheel easily. As an engineer/computer scientist, he’s obsessed with technology and how things work, so if anything breaks down, he’ll probably spot it before you do.
Béla
Béla is a saintly mechanic, an all-round handyman and a problem-solver who has a wafer-powered remedy for every situation—complete with a generous splash of decidedly non-holy water. Together with his family, he lives the life of a superhero in a fully off-grid passive house.
Alien
Alien behind the lens—our visual shapeshifter capturing the rally from another dimension. Blending into the chaos, always one step ahead, he turns fleeting moments into cinematic proof that you were actually there.
1 Cult to Cultivate
1 Worth to Win
1 Cube for One
- The cube is no longer subjective.
- The cube is not only an object.
- The cube is the objective.
FAQ
What are the roads like — buttery smooth or proper wild-card territory?
Zero highways, all soul. This is not a pilgrimage of speed, but of experience. Expect paved roads in all kinds of moods — rolling flatlands, mountain curves, sleepy villages, buzzing cities, and the occasional “did we just enter another dimension?” moment. Trust the route. It knows the way.
Do I need to deal with a visa before I hit the road?
EU citizens, you are blessed — no visa needed. Everyone else, consult your local embassy like an ancient oracle and get it sorted early. The Holy Cube does not wait for last-minute paperwork chaos.
Do I need my passport for the border crossings?
Bring forth your passport or EU national ID — both are accepted relics at all eight borders. Your driver’s license, however noble, shall not grant you passage.
What about the vehicle I want to enter with?
Bring your chariot. Funky, sporty, sacred, or slightly questionable — if it has a soul (or at least a story), it belongs here. Old-timer, custom oddity, grand tourer, or two-wheeled steed — all are welcome. One sacred rule remains: a valid MOT. Beyond that, express yourself. The convoy is a moving exhibition of devotion.
What's the sleeping situation like along the route?
Choose your path. With the Accommodation Pack, your nights are pre-ordained — a curated sequence of unique, almost mystical stays: boutique hideaways, architectural gems, and places with stories embedded in the walls. Without it, you walk the free path — book your own stays, follow your instincts, embrace chaos or comfort. Both roads lead to glory.
Secure your coolest accomodations now: hello@holycuberally.com
What do I actually get for my money — is it just the entry, or does the good stuff come included too?
This is no ordinary offering. You receive 8 countries, 8 days, and 3000 km of roads so carefully curated they might as well be scripture. Along the way: 88 challenges to test your wit and spirit, 33 must-see (and must-feel) locations, and 3 sacred gatherings where the entire caravan unites. You are watched over by 24/7 live support, with optional Accommodation Pack for those who prefer their rest sanctified. Add to that a merch kit that truly slaps, a legendary starter pack, a timeless route map, and a gloriously unhinged roadbook. A fair exchange, we’d say.
Which countries are we cruising through?
Eight lands, one sacred route: Hungary, Slovakia, Austria, Czech Republic, Germany, Switzerland, Italy, and Slovenia. A proper pilgrimage of borders, cultures, and questionable snack choices.
Hey bikers — where does all your gear go, and what kind of bags won't let you down?
Fear not, two-wheeled disciples. With the Carry Pack, your belongings travel in the support truck, appearing at checkpoints like divine intervention. Ride light, ride free.
What happens if my ride throws a tantrum somewhere in the middle of nowhere?
Even the most faithful machines falter. Should your vehicle abandon its duties, we step in — recovery is handled, and you’ll be placed into another team so your journey continues. No soul left behind.
What insurance do I need to make sure I'm covered and not sweating the small stuff?
A valid travel insurance covering all rally countries is required. Think of it as your protective aura. If unsure, reach out — we’ll guide you toward the right shield.
Do I have to take part in the daily tasks?
Not mandatory — this is your journey, your ritual. Some just cruise and enjoy the ride. Others hunt down every OMG stay. And then there are those who max out every edutainment challenge and push the gamification to its absolute limits, like it’s the final level. Your call: a laid-back pilgrimage or a full completionist run. Both are equally sacred.
CURATED ROUTE THRU CULTURE AND DESIGN
DAY
From
→ To
KM
1
Budapest → Ljubljana
465
2
Ljubljana → Adria → Split
420
3
Split → Mostar → Kotor
370
4
Kotor → Shkodër → Ohrid
330
5
Ohrid → Thessaloniki → Kavala
430
6
Kavala → İpsala → Istanbul
455
7
ISTANBUL – RECHARGE
0
8
Istanbul → Alexandroupoli → Serres → Skopje
775
9
Skopje → Niš → Belgrád
425
10
Belgrád → Budapest
380
We reserve the right to make changes to the program and itinerary.
Our partners
Offical Media Partners
